It’s January 2023, and we’ve been given the responsibility of relaunching betting.com – a domain that hoset
Project Objectives:
Enhancing user experience (UX/UI), emphasizing Expertise, Authoritativeness, Trustworthiness (EEAT), and revamping betting site recommendations.
2. Background
- Overview of Betting.com’s position in the market prior to the relaunch.
- Challenges:
- Stagnant user engagement,
- outdated website design
- lack of transparency in recommendations.
- Initial SEO efforts and their limitations.
3. Planning the New SEO Strategy
- Goals: To create a user-centric website, boost credibility, and provide transparent recommendations.
- Conducting user behavior studies to inform UX/UI design.
- Deep diving into EEAT signals to enhance content authority and trust.
- Analyzing competitors to identify gaps and opportunities.
4. Implementing the Revamped Strategy
- New Content Strategy:
- UX/UI Overhaul: Introducing a cleaner, more intuitive design with improved navigation.
- Focusing on EEAT: Showcasing expert writers, displaying credentials, and enhancing content quality.
- Transparency in Recommendations: Developing a new, transparent methodology for evaluating betting sites.
- Technical SEO: Ensuring site speed, mobile responsiveness, and structured data are optimized.
5. Challenges and Solutions
- Balancing design aesthetics with functionality.
- Establishing authority in a competitive niche.
- Ensuring recommendations are unbiased and transparent.
- Solutions employed to address these challenges.
7. Lessons Learned
- Insights gained about the importance of user-centric design in SEO.
- The impact of EEAT signals on credibility and ranking.
- The value of transparency in building user trust.
